Onboarding Content Strategy

This core strategy showcases my individual contributions as a Sr. Content Strategist. This full content plan guides behavioral health care users to engage with a tool that offers a successful outcome through an onboarding story and progressive profiling strategy.

By guiding consumers towards engaging with our tools, registering for an account, enrolling in a program, or scheduling a virtual visit with a provider – this strategy was designed to enhance user experience and encourage active participation.