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Personalization Strategy

Role

Director, Content Strategy

Developed a robust content strategy that leverages data and personas to create a highly-tailored experience for health care members. My content and personalization strategy aims to fosters meaningful connections and empower members to discover and engage with offerings most relevant and beneficial to them.

By connecting individuals with the right products and programs that resonate with their unique needs and preferences, we can enhance user engagement, optimize member satisfaction, and drive business growth.

Depicts the vision and strategy for personalization.

Common categories on how personalization will be tailored for the experience.

Inputs & content types help as a starting point to audit what we have, what's working and what's needed.

Specific products, services and programs to be mapped.

Pulls together the strategy, user needs, key message and content into one simple framework.

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Create Your First Project

Personalization Strategy

Role

PORTFOLIO SITE