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Content Strategy Playbook

Role

Sr. Director, Content Design

As a Content Design Leader I implemented a comprehensive 160-page playbook (including over 12 best practice templates for Content Strategists).

The Opportunity
How might we elevate our content and build a framework that’s hyper-focused on serving members with the information they need, when they need it.

Goals
We increased engagement and digital adoption to our apps and websites by providing more personalized and relevant content through consistent content best practices.

At its core, content strategy is as simple as asking these 5 questions.

This playbook is 160+ pages and I used every single part of it everyday. Ask for full copy if you're interested in learning more.

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Create Your First Project

Content Strategy Playbook

Role

PORTFOLIO SITE